Role: Creative Director
Company: Blast Design Limited
Client: Fores Holdings
Company: Blast Design Limited
Client: Fores Holdings
We were asked to create a new fine pearl jewellery brand with the name ‘Cat’, aimed at the dynamic South East Asian and Chinese markets. The client brief was to develop an identity that felt western, trusted and aspirational. The brand concept was also required to include some elegant but playful feline elements.
Our solution centres around a calligraphic feline logotype. The playfulness come into play with a ‘Cat’ tag device, designed to work within the packaging and jewellery range itself. The tag’s reverse reads ‘If found please my return my Cat’ with the flagship store address, to help reunite the lost Cat with it’s rightful owner.
