Role: Creative Director
Company: Rounded Design Limited
Client: Molinare
Company: Rounded Design Limited
Client: Molinare
Elephant Goldfish is a creative-first VFX and post-production studio built for modern storytellers. Powered by secure, state-of-the-art infrastructure, EG adapt and scale seamlessly to their clients needs, ensuring tailored, high-level results every time.
The name is intended to capture the duality that defines their offer. Like an elephant, they value wisdom, reliability, and deep creative memory. Like a goldfish, they embrace freshness, adaptability, and the ability to see ideas with renewed curiosity.
This blend of contrast and harmony reflects how EG work – grounded yet playful, precise yet imaginative. Uniting experience with reinvention, crafting a space where trust, originality, and joy shape every frame and every story.
The logo captures both an elephant (head with tusk and trunk) and a goldfish in one simple, playful graphic mark. A strong distinctive symbol communicating the duality of EG's offer. The logo works across screen idents, animation, merchandise and signage.
“Rounded are great partners when looking to build or rejuvenate a brand’s identity. I can always trust they’ll take a brief and not only present the ideas requested by the client, but deliver a whole new creative outlook we hadn’t considered. They just get it. I’m looking forward to collaborating for many more years to come!"
Charlie Watson
Director of Brand Partnerships – Molinare
Director of Brand Partnerships – Molinare
