Role: Creative Director
Company: Rounded Design Limited
Client: Barnet & Southgate College
Company: Rounded Design Limited
Client: Barnet & Southgate College
STUDIO is a £2.2 million multimedia production facility at Barnet & Southgate College, designed to bridge education and the creative industries. Officially opened by the Mayor of London, Sadiq Khan, in 2025, the facility gives students access to a professional production environment while connecting them with careers across television, sound, music, gaming and visual effects through partnerships with organisations including Sky, local film studios and regional creative networks.
Rounded was commissioned to create the brand from the ground up, developing the name, visual identity, signage, environmental graphics and launch communications. The brief was to create an identity with the confidence and credibility of a professional production studio, while remaining accessible to the next generation of creative talent.
The identity is built around the idea 'Fast forward your screen career', a simple proposition that positions STUDIO as the place where ambition accelerates into opportunity. A bold red circle, universally recognised as the symbol for recording and live broadcast, becomes the defining graphic device. Used across print, digital and the built environment, it signals creativity in progress, framing STUDIO as both a place of making and a launchpad for emerging careers.
